Lusine is the French word for The Factory. It is an homage to all the Warhols of the world. All those with disdain for the status quo of a defined or insinuated model. All of those with the defiant nature shared by artists and winemakers past and present.
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Fine wine like fine art also elicits romantic visions. Vineyards drenched in dappled sunlight or candle lit caves. Grey haired British ladies and gentlemen describing the traits and aromatics of a given wine in the Queens best English.
I believe Warhol chose the name The Factory to mock the critics and the establishment. To mock the stuffy pretense associated with fine art. By definition a factory churns out product. Art like wine is, but is not, a product.
Lusine is the French word for The Factory. It is an homage to all the Warhols of the world. All those with disdain for the status quo of a defined or insinuated model. All of those with the defiant nature shared by artists and winemakers past and present. Pablo Picasso said it best.
Good artists borrow, great artists steal
I want to be a thief.
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